John Gall I had been using Google’s Adsense program to generate some revenue from my various web sites. Prior to Adsense, I was never previously paid to run these and did so for a hobby. Overall I was pleased with the income I was generating. The only drawback was that...

Dan J. Fry The core element of any type of marketing utilizing the search engines is the keyword. Why is it so important? In terms of general marketing principles keyword search is equivalent to targeting a niche. It can help you focus your advertisements on certain key areas that will...

Carrie Reeder There are pro’s & con’s to both Pay-Per-Click advertising and optimizing for natural search engine traffic. PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC...

Kamau Austin 1. Search Engine – Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm. Various search engines determine ranking on their own different factors of importance or relevancy. For the last few years the Google search...

Karon Thackston It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way. There are two primary factors to succeeding at Google AdWords. The first...