Ed Kohler Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That’s basically what happens whenever a prospective customer or client types a phrase into a search engine that’s relevant to your business. But how do search engines decide which...

Ivana Giardi Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one, more and more e-marketers discovering the potential of online advertising campaigns. Properly designed...

Kirk Bannerman Forbes magazine reported that pay per click ads accounted for $1.4 billion in 2002 and are expected to increase to $8 billion by 2008. The fundamental core elements of a successful pay per click program are constant monitoring, analysis, and refinement. Pay per click search engines offer a...

Jason Blackston First, go to google and type “dan kennedy” into the search box. At the present time I get about 49,200 results! Now, type in “jason blackston” into the search box. Well, it’s quite a drop from the 49,200 results Dan Kennedy received. At only 123 results, I’ve got...

Steve Shaw One of the common issues that marketers face when using Google Adwords, is that the use of popups on the target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage the profitability that...