Dean Phillips As my readers know, I’ve been one of Google’s harshest critics. However, I’m also a firm believer that it’s okay to criticize, as long as it’s justifiable and fairly balanced with deserved praise. Hence, in this article, instead of criticizing, I will be saluting Google and several of...

S. Housley Blame Game Nearly anyone and everyone involved with search engine optimization and Internet marketing is aware of the famous “Florida” update by Google that caused many commercial sites to lose their Google ranking and position. Industry experts speculated as to why Google made such radical changes to their...

Jeff Smith It’s taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services. Finally, you have a page rank of 5, you are listed in the top 10 on...

Henry Eldridge-Doyle As anyone who uses Pay Per Click (PPC) advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day. It’s a new phenomenon known as �keyword fatigue’, and it’s down to the overwhelming...