Pay Per Click Search Engine Marketing – Starting A Campaign (Part 4)
Please Note: I am using Google’s Adwords as an example because of how easy it is to log into your account at any time and check to see how many people have seen your ad and how many people have actually clicked on your ad to visit your site.
Once you’ve entered your “Key Words & Phrases” now you’re going to be asked to enter the maximum amount of money you want to pay every time someone clicks on your ad.
Ex. If someone searches “Legal Services”, you enter that you will pay a maximum of 0.07cts per click.
This will give you a pre-qualified potential client for 0.07cts.
Let’s move on a little now..
Assuming that your ad is all set up and already on the way. Now you can return to Google, log into your account and see how your “Key Words & Key Phrases” are performing with your campaign.
