Pay Per Click Search Engine Marketing – Starting A Campaign (Part 2)
The key is to find what your potential customers are searching for. There’s no better place to test that out by going to Google. Google allows you to pay for a small ad off to the right within a small green box.
Huh? If you’ve never seen these small ads within Google, go to: http://www.google.com If you type in “web design” in google’s search engine, you will no doubt get the regular results on the left, as well as a list of small ads off to the right within small green boxes.
Underneath the small green boxes, you will see a link that says; “Place your ad here”. Another route is by going here: http://adwords.google.com Please do yourself a favor and deticate yourself to a small ad within Google in order to learn the ropes and utilize an inexpensive way to some fabulous research information.
You’ll want to determine how much you are willing to pay for 1 month. It could be as low as $20, but I recommend starting out with $50.00 to start your 1st campaign.
Try coming up with an ad that’s catchy and to the point!
