Buying your way to the top with Pay Per Click Advertising (Part 3)
How much should I spend?
The main factors influencing how much money can be spent on a PPC campaign are:
1. How many searches are conducted per month using phrases relevant to your business?
2. How much are you, along with your competitors, willing to pay for those terms?
The average monthly ad spend on PPC advertising is a couple thousand dollars, but this varies immensely from less than $50/month for regionally targeted and niche businesses to millions a month by large national retailers.
