Paid Search Advertising that Delivers Maximum ROI (Part 6)
When tailoring your ads to a specific audience, be also sure that you direct your visitors to a page on your website where it’s easy for them to buy these items.
* Use less popular PPC search engines
Overture and Google AdWords are clearly the PPC market leaders. However you can still benefit from the less popular ones such as:
- FindWhat http://www.findwhat.com
- Espotting http://www.espotting.com, (biggest PPC engine in UK and European market)
- 7search.com http://www.7search.com
- Kanoodle.com http://www.kanoodle.com
- Enhance Interactive http://www.enhance.com
- Sprinks http://www.sprinks.com
Bids on these less popular PPC search engines are much cheaper and you can purchase your listings for as little as one cent per visitor. Even though you may not get the same exposure as you would get with Overture and Google, you still generate a decent amount of traffic. And while you only pay for actual clicks to your website, you never waste your money.
