How To Use PopUps With Google Adwords (Part 2)
You can get a free copy of the software I use by sending a blank mailto:optinover@takanomi.par32.com. 3. Put popups on other pages - Google does not stipulate that you should no popups on your web site, only on the target page for your ad. This means that if your target page encourages visitors to click through to other areas of your web site, you can add put popups on these other pages to help capture your visitors email address.
For example, if you have a long sales letter, try splitting it up onto two or more pages. Your popup(s) can be placed on any of the other pages. I use PopUpMaster Pro to ensure that the popup does not appear if certain links are pressed - this means that you don’t show the popup to visitors who click through to read other pages of the sales letter or to order, but otherwise (if they leave your web site) you show them an exit popup to try and grab their email address before they are ‘lost forever’.
Use one of the above methods, and you should find that you capture the details of many more visitors who click through from your Google Adwords ad - and by doing this, together with an effective autoresponder campaign, your return on your ad could greatly increase too.
Steve Shaw creates systems and software for effective e-marketing. For the technical edge on e-marketing, and to claim some valuable bonuses, you can subscribe to his popular newsletter at http://takanomi.com/newsletter.
Copyright 2004 Steve Shaw
| Steve Shaw has been marketing full-time online since March 2002, developing software products and systems for effect’ive e-marketing - for more information see http://takanomi.com. |
