7 Explosive Strategies to Maximize Your Google AdWords Campaigns (Part 4)
All you need to do is type in relevant keywords in the Google search box and review the AdWords ads that show up.
Ask yourself which AdWords ad attracts your attention and note down how the headline and description are written.
Here’s a Copywriting 101 Tip � Your headline and description should mention the BIGGEST benefit of your product or service.
Strategy #3 - Use the �Keyword Matching’ option to better target your ads
Unlike conventional pay-per-click models, AdWords ads are ranked based the following formula:
Cost-Per-Click (CPC) X Click-Through Rate (CTR)
Keyword matching helps you achieve a higher Click-Through-Rate (CTR) for your ads and therefore, a higher ad ranking - without increasing the Cost-Per-Click (CPC) of your campaign.
For example, a phrase match keyword like “popup generator” will show up for the search query “best popup generator” but will not display for the search query “popup a generator” - so using the �Phrase Match’ option will minimize �untargeted’ impressions and result in Click-Through-Rate (CTR) improvements.
