Pay Per Click To Guarantee Targeted Traffic! (Part 6)
Choosing your keywords, and the amount you are willing to bid is also simple, but can take a lot of time.
This is because you need to research suitable in-demand keywords, that cost little. Solutions to this problem include using the paid-for version of Wordtracker - the excellent keyword suggestion tool allows you to brainstorm good keywords, and determine the current cost of the top 20 bids. You might also want to use bid management software.
Wordtracker - http://www.wordtracker.com Example of bid management software for Overture - http://www.ppcmanagement.com/ => BUT BID CAREFULLY!
Make sure you don’t spend too much money.
Clicks can add up quickly. It’s probably worth investing in some kind of bid management software, or at least worth using the in-built bid management provided by search engines like Overture.
Remember, you ONLY want your prospective customers to click. And you must know the value of your visitor! (A rough guide: Value = average earnings / average unique visitors .)
