Google AdWords and AdSense - A Dynamic Small Business Marketing Duo (Part 3)
Another Warning: This is somewhat complex stuff. This article is only meant to introduce you to the power of these programs. Check out Google Cash by Chris Carpenter for a deeper understanding of ways to make this work for you.
Google AdWords - I’ve already talked about those ads you see on websites, well those ads need to come from somewhere don’t they. AdWords is Google’s program for advertisers.
Any site that wishes to participate bids for “keywords” that are relevant to their product, service, or site and then creates ads to attract hits. These ads show up on private websites, like this example, and on the right side of Google search results like this search for “Free sales letters and tools” As you can see from this Google search you received the content related sites that you searched for but you also get some related ads that are sponsored.
Now here is where Google is genius. Instead of simply subjecting surfers to any ads that anyone is willing to pay for, they actually police the ads that are running. On some pay per click programs, whoever is willing to pay to most wins. Google uses a performance model. In other words an ad that is the most relevant and therefore receives the most clicks will move ahead of an ad that may pay more but isn’t as effective. This simple philosophy is why Google has quickly dominated the PPC world.
