Googleopoly: The Motivation Behind Gmail (Part 4)
Gmail is a direct attempt by Google to destroy any competition before it arises. With 10 times the amount of storage and what appears to be a superior interface for viewing and organizing mail messages, Gmail is not simply a nice thing to offer to web surfers. Gmail is an attempt to put an arrow through the heart of Yahoo! Mail and Hotmail. The services will not be comparable in quality, and that is the way Google wants it. The goal of Gmail is to make Hotmail and Yahoo! Mail look like laughable solutions to web based e-mail.
If Gmail is successful in converting Yahoo! Mail users and Hotmail users, the search engine wars will most likely be much ado about nothing. The battle and war will be won, and the victor will be Google. But don’t expect MSN, AOL, or Yahoo! to simply watch Gmail launch without developing a plan to strike back hard. Yahoo! alone has invested incredible amounts of money to acquire Inktomi and Overture just so they can compete head to head with Google. It would be uncharacteristic of them to simply fold. And do not forget about the power MSN has with their search. Remember that Microsoft controls what search engine is used by default on most every computer around the world. That is a competitive advantage that Google will have a very hard time overcoming.
Gmail will not be the last new service offered by Google. It certainly will not go unanswered by Yahoo! or another portal. It will, however, mark a fundamental point in this search engine war that appears to now be in full swing.
Copyright 2004 Mark Daoust
| Mark Daoust is the owner of Site-Reference.com (http://www.site-reference.com) and TowerSearch (http://www.towersearch.com). Signup for a free TowerSearch account and receive guaranteed top rankings for all of your chosen keywords. |
