How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%! (Part 4)
Now, when you are testing a change, only test one item at a time. This part is critical. Testing only one change will help keep your results as accurate as possible. If you change 4 items at once and see a 1% boost in conversion rate, it is possible 3 items are helping and 1 is hurting, so your conversion rate boost would have been greater with just the 3 changes.
The bottom line is this…
If you really want to take your website’s sales conversion rate to the next level, you must absolutely commit to a focused and long-term campaign of testing and optimizing every aspect of your site. You never know when a small change is going to give you huge results!
Copyright 2004 Eric Graham
Want to improve your conversion rates? Eric Graham is the CEO of several successful online companies. A top authority on eCommerce & Internet Marketing, he’s an in-demand speaker & consultant. Visit http://www.web-site-evaluations.com today for an in-depth evaluation to boost YOUR websites conversion rate!
| Eric Graham is the CEO of several successful online companies. A top authority on eCommerce & Internet Marketing, he’s an in-demand speaker & consultant. Visit www.web-site-evaluations.com for a FREE subscription to his eCommerce Mastery newsletter. |
