How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%! (Part 3)
If one word or one letter can have that big of an impact in an Adwords campaign, then a similar change in your main headline or guarantee can have an equally significant impact.
The lesson here is to test, test, test. What should you test?
- Test headlines.
- Test guarantees.
- Test bonuses.
- Test colors.
- Test sub-headlines.
- Test your copy.
- Test different prices.
- Test layouts.
- Test autoresponder messages.
- Test your USP (Unique Selling Proposition.)
- Test ads.
- Test keywords.
- Test policies.
- Test images and graphic design.
- Test deadlines.
- Test navigation.
- Test your checkout process.
- Test font sizes.
- Test payment options.
- Test EVERYTHING!
