7 Great Ways To Lose Your Shirt Using Google Adwords! (Part 2)
2. - Not creating adgroups. You should use this function! It can help you focus your advertising much more effectively. By arranging your keywords in tightly focused groups of 10- 30 phrases, and writng a keyword-specific headline for each of them, you have a much greater ability to see what’s working and what’s not. Also gives you a chance to test different headlines and text copy.
3. - No negative keywords. This you gotta do. And it’s so easy. Simply add -free (or whatever else you don’t want associated with your searches) and you won’t end up paying for a lot of clicks for people who weren’t interested in the first place.
4. - Using only broad keyword searches for their keywords. When you’re paying for this stuff, you want to be as specific as you can, particularly if you’re playing in a very competitive market. Why hope that a broad search will return someone interested in what you’re selling? Better to get as focused as you can on the words they may be searching for. Google helps you with this by giving you more information on the impressions and click-throughs than you can handle, but be pro-active, and prune the dead wood after 100 or so impressions. If they haven’t produced by then, the odds of them improving by leaps and bounds are not great.
