7 Great Ways To Lose Your Shirt Using Google Adwords! (Part 1)
Keith Thompson
Google Adwords is a great tool! Careful use can lead to legions of highly targeted visitors breaching the moat around your site, and demanding to pillage your products! On the other hand…
Adwords is also a great place to drain your advertising dollars if you’re not careful. Like any other automated system, it requires constant feeding and attention to keep you from wondering just why you spent hundreds of dollars and received a paltry return on your investment. Here’s 7 great ways I’ve found to do just that, (and yes I’ve been guilty of several of these to one degree or another.)
1. - Not getting enough keywords, and I don’t mean just numbers. Good ones. A lot of people run a search on their favorite keyword tool and pick the top ten or twenty words or phrases getting the most traffic, thinking somehow that THEY will beat all the others using these keywords. There is a reason why these keywords are so popular: everybody and their grandmother are bidding on them! A much better approach is to come up with at least a couple hundred, better a couple thousand words that you have a shot at getting a high ranking for. After all, if you have 1800 keywords and can get a top 8 (first page) position for most of them, you’ll see a lot more clicks than you will chasing the top dollar words. If you get a hundred of the lower tier words giving you a couple of visitors a day, well, you do the math. Not only that, but often the less expensive words are altogether more specific, delivering far more targeted visitors.
