What is Google AdSense? (Part 1)
Jakob Jelling
In the mid 1990′s websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in turn would receive a tiny profit from a click-through, which was when a customer actually clicked on the banner and went into the website and purchased the product. This was considered traffic-driven income. It was the industry standard until Google came along.
Google has since revolutionized the click-through market by using an innovative approach to advertising, Google AdSense. The beauty behind getting involved with Google now more than any other search engine is due to Google’s straightforward approach to a banner/content-free home page. You would sign up your website for affiliation with Google and upon approval your site would be given special code to place the targeted ads on your website. Basically saving Google the space and inconvenience of having to deal with banner ads.
You still may be wondering what Google AdSense actually does. AdSense is a program in which you get paid for targeting your readers to another websites product or service.
A click through is measured when someone actually clicks on the hyperlink. Many web sites now have Google AdSense ads employed. Google AdSense uses Google Adwords content and services in a display box that you place strategically on your website. Google Adword customers pay Google a determined amount of money which will be paid to the website from Google. Since the popularity of Google has risen to such prominence, AdSense affiliates can make a nice amount of money should they be able to deploy the Google AdSense box properly on their website.
