The Secret to Adwords Success (Part 4)
What we need to do is think a little differently whatever market we choose there will be competition and if there is no competition it probably means that nobody is spending in this market. We need to think �outside of the box’. We need to get inside the minds of the typical buyer of a product. We need to think what related problems they may be having what other things they will be searching for and we need to create our own keyword list.
Finally MM writes one ad, that will show for all his keywords. His ad describes the features of the product. We on the other hand will write an ad highlighting the benefits of the product. All those eyeballs will be attracted to our �sizzle, not the sausage’. We will include a call to action.
We will have multiple ad groups separated out into themes, our ads will be relevant to the keywords in the group and we will have two ads for each group so we can see what works and what doesn’t. We will test, test & test some more.
