Getting Web Site Traffic in Less Than One Day (Part 3)
3. Next you choose your countries. If you are a North American business, I highly recommend selecting �United States’ only. To do this � go to the right hand box entitled �Selected Countries’ and highlight �All Countries’ with your mouse. Then click the �Remove’ button. The �Selected Countries’ box will now be empty. Go to the left column and highlight �United States’ � then click the �Add’ button. Click the �Save and Continue’ button.
4. Now you name your ad group and create your first online ad. Don’t worry � you can always go back and edit your ad at anytime. Just have fun with it for now! To get started, think up a name that you want to call your first group of ads. Type this name into the box labeled: �Name this Ad Group’.
Now go to section �A: Create Ads’ just below. You simply fill in the boxes and Google does this cool �automatic update’ that shows you what your ad will look like as you are filling in the boxes. When you have an ad that you like – click the �Save and Continue’ button.
5. Choose the keywords that will trigger your ad. If you sell �tennis rackets’ then start with that keyword. If you sell �palm pilots’ then start with that. Once you have typed in a search term, you can always use the �Keyword Suggestion Tool’ link on the same page to expand your list. Google will automatically suggest words that may expand your traffic. Be sure to do a reality check against this list � it’s automated and some terms may not be appropriate for your business. Once you have a list of keywords, click the ‘Save Keywords’ button to continue.
