Wordtracker Wisdom: Common keyword questions and Answers (Part 3)
QUESTION:
What do you mean by the term researching the target audience’s “behavior?” Is that not what Web analytics software like Webtrends does?
ANSWER:
No, Web analysis software generally tells you about the behavior of visitors within your Web site after they have found you. I am talking about the importance of researching your ideal target audiences behavior long before they ever find your Web site. Wordtracker has tremendous potential to reveal clues as to what your target audience *really* wants or what they might be looking for.
QUESTION:
I have searched Wordtracker’s report of “most searched for phrases” but I can only find one appropriate keyword phrase? I want more. How do I get more good phrases?
ANSWER:
Here are just a few quick tips:
1. Take the one phrase or keyword you found and enter it into “Comprehensive Research” and click Proceed. That should bring out a variety of phrases that are related to the same subject. (I’ll be sharing much more on this in the future)
2. Apply a little more lateral thinking about who your target audience is and research a little more about how they may be searching. Thinking “outside the box” mixed with Wordtracker’s comprehensive search can be powerful.
3. If you can’t find enough gold in the top 1000 “most searched for” phrases you are not thinking laterally enough. It is there, we just need practice learning how to tap into it. But for the sake of argument, if you could not find ANY keywords within the top 1000, did you know that you can actually purchase a killer list of the top 20,000 keywords or the top 100,000 keywords.
