Inside Google AdWords (Part 4)
HINTS:
When you submit your headline or title make sure that it’s a short phrase that includes your main keyword. This is going to be what the searchers look for first. Some might not even read your ad, they may click on your ad because of the headline alone.
As a rule of thumb, try and secure position 2 or 3 when bidding on keywords. Position 1 will get you more clicks, but they are going to be people who just click on the first relevant link they find, and may not be the best buyer for you.
Don’t forget about using common misspellings in your keyword list.
If you are finding that you are getting a lot of visitors to your site, but no buyers try and include a negative qualifier within your Google ad. The most widely used negative qualifier is going to be price. If the product that you are selling at your website is $30, list that within your ad, and it will stop people coming to your site who are only interested in free information.
