Inside Google AdWords (Part 2)
On the flip side of this, Google Adwords is not going to generate you any free traffic such as a search engine might.
Google does have guidelines where all ads must receive a minimum percentage click through or underperforming keywords are removed.
Also, don’t think that you can be tricky with your wording and trick visitors to read your ad and click. There are real associates of Google, not robots looking at each ad, and then each site, to ensure that what you are advertising in your ad is what is reflected on your website.
