Inside Google AdWords (Part 1)

Jennifer Ambrose

For those unfamiliar with Google Adwords, they are the advertisements which appear in a table to the right side of your screen when searching Google. These are paid advertising spots where advertisers bid on keywords to determine their ads placement.

The most clear benefit of the Google Adwords system is that you only pay for click throughs, so in other words, you are paying to have each visitor come to your site.

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