Google AdWords: Like Playing The Lottery (Part 1)
Dean Phillips
A “dollar and a dream,” is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of “pennies from heaven” makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket.
I see that same kind of passion and unrealistic dreaming among Google AdWords advertisers. Why? Because they heard they can “strike it rich” with Google Adwords. It doesn’t help matters any that Google makes it ridiculously easy to get started with their pay-per-click program. All you need is “five dollars and a dream!” Google doesn’t advertise that message of course. However, for most advertisers, it’s still a huge gamble nonetheless. Do advertisers make money with Google AdWords? Some do, yes. However, the vast majority of advertisers might as well blow their money on lottery tickets.
