Understanding Google AdWords (Part 6)
Landing Page - is important because this not only helps with tracking, but also provides a focused and specific landing page for searchers. Information can be related to the actual search, while also increasing the conversion ratios for sales. A focused landing page with content related and using the same terminology as the actual search, will show the searcher that your solution is relevant to their needs.
3.) Define budget - in order to maximize exposure Google recommends a daily budget for each campaign.
Google’s suggested budget is helpful in receiving consistent traffic throughout the advertising campaign. Keep in mind this is only Google’s recommendation; ultimately it is up to you to determine a budget that is affordable and suitable.
Google supplies tracking tools that assist webmasters in determining their return on investment based on keyword searches and phrases. While the technology is not perfect and cannot track phone and purchase orders, it should give advertisers a sense of what phrases and keywords are converting well in their advertising campaign.
