Understanding Google AdWords (Part 3)
Avoid excessive capitalization, superlatives and lavish exclamation marks in the ad. By doing this you are not only serving the visitor you are filtering unwanted clicks from non-buyers. Due to space limitations your ad message will need to be concise. Select keywords that are relevant to your product, service or content. Call to action phrases are not allowed (i.e. you cannot use phrases like “click here” in your ad copy.) There are also no pop-ups.
Steps for AdWord Campaign
1.) Open an account
2.) Target language and country – This is very important because if your product or service can not be exported you do not want to pay to advertise in those countries for which your product or service can not be sold.
3.) Create Ad Group – design an ad, select keywords, determine maximum cost per click that you are willing to spend and define bid amounts.
