Understanding Google AdWords (Part 2)
Benefits to AdWords
Advertisers bid on keywords, the more an advertiser is willing to pay the higher the likelihood the ad will appear higher in position in the list of ads served. Google, invariably wanting to make the most from advertisers, determines placement based on a combination of click through rate, bid amount and budget. Of course, in order to maximize revenue and please searchers Google does have guidelines for ads served and all ads must receive a minimum percentage click through or they are removed.
AdWord Guidelines
Clearly and accurately describe the website, this is to the advertiser and searchers benefit. Ultimately, the more qualified the visitor who clicks the ad, the higher the likelihood the clicker will convert into a sale. By providing clear and accurate information, searchers who click the ad are qualified leads, which tend to convert more consistently than unqualified leads. The most effective advertising communicates a clear message to a targeted audience.
