Google Adwords - Online Riches Without Owning A Website Or Product! (Part 4)
There have been millions of words written about what makes good advertising copy, take a bit of time to read some of them. You’ll find many great articles and ebooks you can get for free, study them!
Google has a set of standard guidelines as to what they deem acceptable when it comes to writing your ad. You need to read these and stick to them.
The next job is to decide what people searching the internet for your product might type in as a search, for example if you decide to sell mortgages you might use ‘cheap mortgages’ or ‘best mortgage deals’.
These phases are known as keywords, and you bid for the keywords on Google. Your bid is the amount of money you are prepared to pay for each click on your advert, and bidding starts at $0.05. So if you get a keyword for $0.05 and you get 100 clicks on your sales page, it costs you 100 x $0.05 ie $5.00.
