Google Losing Fan Base? (Part 7)
What is the result of this change to AdWords? Lower quality ads at a higher price. Nick Denton predicted that the expansion of these ads across the web (especially coupled with decreased relevancy) that users will start to ignore them. Much the same way as banners have faded, only a few years may be left before this advertising medium chips away and destroys itself.
What about the regular Google search results? At least they are strong, right? Sometimes they are rather week. Some clients have had search results dominated by the same sets of interlinking sites. Aiming to fight spam, Google is acknowledging this fact by incorporating a new major algorithmic change on the web live. My site went from #17 to #7 to not in the top 1000 websites for “search engine marketing”. While I still have customers that need work done on their sites, this sporadic re mixing is not refreshing in my mind, as well as in the minds of many of my customers.
I have already had concerned emails arrive from friends worried about loosing thousands of dollars a month as their top listing evaporated. All I can tell them is wait and see.
