Being dumped by Google? Learn how to avoid becoming a victim next time around! (Part 5)
Ideally these links should be many, come from pages dealing with similar or identical subject or come from pages that themselves are popular. The best is to have many links from pages dealing with the same subject that themselves are popular.
This had led to an intense link exchange active among webmasters. And the primary reason has been to achieve better ratings. The primary purpose has not been to increase the visitors experience value.
This goes against Google’s principles.
To quote Google webmaster guidelines:
- Make pages for users, not for search engines.
- Avoid tricks intended to improve search engine rankings.
- Don’t participate in link schemes designed to increase your site’s ranking or Page Rank.
To counter this I think Google will target several popularity increasing schemes like:
- Low value directory sites which have been created automatically by robots. These sites contain extracts taken from search engines and directories.
