Using Google AdWords to Increase your Adsense Profits (Part 2)
The exception would be if my site was offering a product or service. Then it would be well worth sticking with Adwords on those sites just to get more buying traffic. Because my sites are purely informational I had to watch carefully to ensure I was putting money into Adwords where it was working for me. In some cases I upped my bid on some keywords that were clearly bringing in steady traffic that converted well.
Google’s new offering called Websense may change this a bit. By allowing you to put Google’s search form on your site and then paying if your visitors search off your site and click other sponsored links it may make those underperforming sites profitable again. Time and further research will tell.
The moral of the story is that Adwords is a great way to dramatically increase your profits when using Adsense. Care needs to be taken to see that you are putting your money where it is most effective.
John Gall - Gall Consulting Elk River, Minnesota http://www.gallconsulting.com
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John Gall is a full time IT Manager and IT Consultant in Minnesota. He runs several websites as a hobby featuring content similar to that in this article. http://www.gallconsulting.com http://www.sandalspictures.com http://www.napavalleypictures.com http://www.winesilove.com |
