Google Adwords: Higher Traffic and Sales in 2 Hours or Less! (Part 3)
3. Use a different ad for each keyword or search term. This increases relevance and the likelihood that Google users will click on it.
4. Test and monitor your ads. Refine and fine-tune your ad to maximise click throughs. With Google you can do this in real time!
Google’s Adwords has become very popular and Google have had to increase the number of ad displays per keyword search from 3 to 8. You can open an account and test this service by going to:
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