Google Adwords: Higher Traffic and Sales in 2 Hours or Less! (Part 2)
I’ve been using Google Adwords since it was first introduced and I’ve found it to be very effective for testing ads. My best click through rate so far has been 36% and the lowest being 0.98%! On average my ads get a 20% click through rate on very focused keywords and search terms and 6% on general popular relevant keywords. Here is what I do.
When promoting my products I choose keywords/search terms that are very specific to generate highly qualified prospects. I get very few searches, but a very high click through rate. I then keep the ad running for a very long time.
Example:
Instead of using keyword ‘printer’ for an ad about printers, I use the exact model of the printer e.g. ‘Lexmark Z11′ or less focused ‘Lexmark printer’. I also put the search term in the title section. This simple trick produces very high click through rates.
Here are some guidelines:
1. Avoid keywords that are too general. Because ads are paid for on a CPM basis, you are likely to spend money quickly with keywords that are too vague. Avoid general keywords like ‘business’ or ‘free’. Taylor each keyword to your offer and use relevant terms/words in both the title and the ad body.
2. Give Google users a compelling reason to click on your ad link. The easiest way to do this is to provide something of value for free.
