The Google Toolbar & Search Engine Optimization (Part 4)
Highlighting
You have the option of adding a highlight feature to your Google Toolbar that highlights all instances of your search term on the web page reached from your search. This can help you see how many times your competitors use specific keywords on their pages and you may modify your SEO campaign accordingly. You may also use this to check your own pages and see if you are or are not using enough of your target keywords on your page for optimum search engine placement. Besides those features listed above there are also some other cool tools on the Google Toolbar such as:
Popup Blocker: This only works in IE 5.5 or later but is a great addition as we all know that there are many sites on the web that bombard you with popups. Some of these even go as far as almost preventing you from going anywhere else as more and more windows keep popping up. Annoyance factor 10/10.
Google Web Search: You can easily search the web using the Google Search Engine via the Google Toolbar by typing in your search terms in the search box area and then clicking enter or clicking the ‘Search Web’ button on the toolbar.
