The Google Toolbar & Search Engine Optimization (Part 2)
This is the Google PageRank indicator. PageRank is one of Google’s ways of rating your website and plays a role in the position of your site in their search results. This value is calculated based on several variables including the PageRank value and the number of sites that link to that page. Sites with a higher page rank tend to have better rankings than other sites if all other things are kept equal. I have personally noticed a significant increase in the search engine placement of our Search Engine Optimization (http://www.lilengine.com) site whenever our Google page rank is increased.
The Google toolbar enable you to, at a glance, view the PageRank of your website as well as your competitors’ sites. This helps when looking for sites to engage in with link building as more links coming from sites with a higher PageRank than yours help to increase your site’s PageRank. It is also said that when looking for site to link to yours that you should aim for sites with a PR 4 or higher. LilEngine personally accepts links from any useful and related resources, links from sites with a PageRank of 4 and above are an added bonus. Contact us for an exchange at info@lilengine.com.
A side note
There are times when the Google Toolbar will display your website as having a PageRank of 0 or even no rank at all. If your site previously had a PR greater than 0 and you notice this, watch it for a while or close your browser and reopen it to check as there are times that this feature seems to be a bit buggy possibly due to updates etc at Google.
